Ogi’s Survival Guide to Boosting Your Small Business Online this Christmas
Its officially that time of year again, we can just about hear those sleigh-bells jinglin’, ring ting tingling from our HQ in Cardiff.
With the festive season now in full swing, we want to share our survival guide to boosting your small business online this Christmas. Between the jaw-dropping discounts and the red and gold twinkly adverts, it can be difficult for small businesses to cut through all the noise.
However, we have a few tricks up our sleeve that we know will boost your business online without breaking the piggy bank…
1. Don’t let customers get lost in the frost
When promoting your business, it is fundamental that your customers don’t get lost looking for you online. You don’t want them to have walk through a snowy blizzard in an attempt to find you, because they might just end up finding your competitor.
So how do you make your business visible? If you haven’t already, get yourself on Google My Business, now! Even if you don’t have a physical store, Google My Business makes it easier for people to find your products or service with one quick search. It only takes two minutes to set up and is absolutely free.
Not only is it great for your business, but we know it’ll be even better for your customers. They’ll be able to see your opening times, contact details, social media links and more. Once it’s set up, your business will be lit up like a Christmas tree, so that old and new customers will be able to spot you a mile off!
2. Gift your customers with great content
We’ve all heard the phrase ‘content is King’, and whilst we agree (and also don’t want to challenge Bill Gates on this), there are exceptions. Many businesses churn out endless amounts of content, and still end up with low levels of engagement. This can only mean one thing, content is a quality over quantity game.
As a small business, it’s likely that you have a smaller audience. So instead of throwing tons of irrelevant content at them, think of your content as a present that you’re gifting to them this Christmas. If you’re a bakery, why not give away your favourite Christmassy recipes that your audience can enjoy? If you’re a locksmith, what about telling people how they can secure their homes this Christmas?
The key here is to produce content that is valuable to your audience. This will not only mean more online engagement but also your brand reputation will grow, which will bring in customers for you.
3. Try to stay off the naughty list
We know that small businesses often have regular customers and almost a community of their own. Whilst these customers may not say it to your face, they will be talking you up around town. How do we know? We do it too. This creates trust, in you and what you sell and it is your biggest asset.
The problem is in translation, how do you showcase credibility online? One word, reviews. The choice of how to showcase reviews (TrustPilot, Facebook etc) is up to you. What matters is that when potential customers come across your business online, that they instantly feel confident about purchasing from you.
An easy way to get started with this is to ask your current customers to give you a review, either in person or via email. This will soon snowball into more reviews from new customers and take your organic credibility and bolster it online.
4. Cash in on the free Christmas lunch
Whoever said, there’s no such thing as a free lunch clearly has never eaten a full Christmas spread. The opportunities for your business online are endless, there are so many free resources out there that you can take advantage of this Christmas, you just need to find out what can work for you.
For example, have you ever considered virtual Christmas markets? Often hosted on Facebook groups, they offer people the chance to buy from their favourite local businesses, all without having to leave the sofa. Usually, all you need to be a seller is a stall number from the admin of the group and there you have it, another way for your customers to buy from you.
You also have initiatives such as Small Business Saturday, which although are celebrated on a single day (today), are active all year round. You can put yourself on the Small Business Finder map and have access to tailor-made free resources for small businesses. This Christmas, cash in on the free lunch.
5. Wrap up the year with a newsletter
Christmas is a busy time of year for anyone and as much as we’d love to believe it, people just don’t sit around thinking about business. However sending out an e-newsletter might get them thinking about your business again, if you do it in the right way.
The glaring hook or opportunity for December is wrapping up the year, and teasing everything you’re going to do in the new year. Not only does this get your customers thinking about you again, but this goes a step further and keeps them excited for what you’ll be doing in the near future.
For the e-newsletter, remember to use all that content that your audience is going to find valuable and don’t waste any of your time trying to ‘hard sell’, as this will only put people off. Try to keep it short and sweet to spread some festive spirit to your audience this Christmas.
With a little help from Ogi, we know that your small business will not just survive, but thrive online this festive season.
Don’t forget that we’re building a better network and sharpening our skills to give business partners not just the broadband, but all the other tools they need to compete and grow in a digital world. Get in touch with our Business Development team today at [email protected] / 029 2002 2300, to find out how we can help.